#SingMyTweet promo event in los angeles to kick off the 54th grammys

spots ran during the lead up to the superbowl during cbs nfl broadcasts...

interactive site allowed fans to visualize their favorite songs and playlists, based of various metrics (tone, beat, genre, volume, etc). 

grammys laptop
grammy web
grammy iphone app

press ads flooded the streets of los angeles 

the campaign received a ton of earned media and press.