this campaign raised awareness and donations for the Save The Arctic initiative. starring Jim Carter of Downton Abbey.
this outdoor banner was peppered around london without permission...
$0 spent in paid media, yet the following media frenzy ensued. thanks, fox news and mr. limbaugh.
when people signed the petition on our site (300,000 so far), they received a holiday card from renowned artists like Raymond Briggs, Vivienne Westwood and the Gorillaz.
we capped the campaign with this follow-up film: